A FaceBook Adventure – Day 2

Hey everybody, I promised you an update about my campaigns that I have running with FaceBook. This is going to be a short update as I still don’t have a whole lot of data.

My ads that I had gotten the 2 conversions off of yesterday got a lot more impressions overnight. It seems that there are far more people on FaceBook in the later hours. However, only a few clicks and no conversions. No big deal, a little bit behind on my money but due to the large amount of impressions and very little clicks my CTR is a paltry .03%. Guess that is something that I really need to work on!

Gonna tweak the ad text tonight and see what happens overnight. The only thing I don’t like about FaceBook (so far) is that you have to delete the ad to change the ad text or URL, instead of just being able to go in and change it like with the search engines.

A quick review:

Abysmal CTR: .03%

Lost money: About $6

Conversions: 2

Clicks: 15(campaign 1) and 16(campaign 2)